Which Swimsuit Style Is Right for You in 2025? Discover Top Trends, Inclusive Fits, and Sustainable Choices for Every Body and Budget

The 2025 swimwear collections in the UK offer a wide selection of bikinis, tankinis, and swimsuits, focusing on comfort, style, inclusivity, and sustainability.

Whether you are seeking a trend-inspired bikini, supportive tankini, or a performance-oriented swimsuit, options are available across online and high street retailers. A variety of fits and price points aim to provide choices for different body types and preferences.

Key Swimwear Trends for 2025

This year, UK brands and international labels feature several notable trends:

3D florals and textured fabrics: Ruffles, floral designs, and crinkle materials are widely seen in collections from brands like Hunza G and ASOS DESIGN.
Vibrant and natural tones: Colour palettes span from bright yellows and pastels to blues and earth-inspired mocha browns.
Cut-outs and high-leg silhouettes: High-waisted and high-leg cuts are prominent, offering retro touches and various fit options.
Sustainable materials: More brands are using recycled nylon, polyester, or ocean plastics, with examples from Nobody’s Child, Seafolly, Batoko, and Arket.

Inclusive and Comfortable Fits

Improvements in fit and inclusivity stand out in 2025:

Size ranges: Brands such as SKIMS, Lounge Underwear, Boux Avenue, and Curvy Kate provide expanded size options, including broader cup sizes and extended ranges for fuller busts and plus-size customers.
Support features: Swimsuit options include underwired cups, adjustable straps, built-in support, and sculpting fabrics from brands like Marks & Spencer, TU, Ann Summers, and We Are We Wear.
Adaptive fits: Crinkle one-size-fits-all fabrics from Hunza G and the mix-and-match approach by Lounge Underwear offer individualized fits for different body shapes.

Bikinis and Tankinis: Options and Versatility

Both bikinis and tankinis remain popular choices:

Bikinis: Available in a variety of styles, from minimal coverage to fuller coverage, many feature practical elements like removable pads, supportive linings, and adjustable ties.
- For support, Ann Summers Riviera underwired bikini is available in sizes 6 to 20.
- Sporty options from brands like Speedo, Arena, and Wallien are designed for durability and active use.
Tankinis: Designed for versatility, tankinis offer mix-and-match sizing for tops and bottoms and may be particularly suitable for those seeking more coverage or additional support. Curvy Kate and Boux Avenue provide options with underwired, bra-like support and adjustable straps.

Swimwear for Active Lifestyles

Specialized brands cater to performance needs:

Speedo and Arena provide swimwear designed for frequent pool use, featuring durability and chlorine resistance.
Nike and Deakin & Blue offer sporty styles, including long-sleeved swimsuits with UPF 50+ protection.

Sustainable Swimwear Developments

Sustainability continues to be emphasized in 2025:

Eco-friendly materials: Brands such as Nobody’s Child, Batoko, Seafolly, Chelsea Peers, and Arket use recycled polyester, regenerated ocean plastics, or responsibly produced nylon.
Ethical manufacturing: Several brands, including Away That Day and Jade Swim, emphasize ethical production and small-batch manufacturing.
Distinctive styles: Batoko is recognized for their prints and primary use of recycled materials.

Where to Shop in 2025

Swimwear is widely accessible both online and in stores:

Online shopping: Platforms like ASOS, Boden, Net-A-Porter, Selfridges, Amazon, and brand websites offer broad selections, with many providing free delivery, returns, and discounts.
High street stores: Marks & Spencer, H&M, TU at Sainsbury’s, River Island, and & Other Stories stock a range of swimwear.
Year-round availability: Many retailers maintain swimwear collections throughout the year, updating them with new seasonal styles.

Pricing Overview

There are options for a variety of budgets:

Budget: TU tummy control swimsuits start at £16; H&M bikinis are typically available from £17.
Mid-range: Boden and Marks & Spencer offer sets and suits ranging from £30–£65.
Premium and designer: Brands such as Hunza G, Lisa Marie Fernandez, and Zimmermann provide luxury options.
Sustainable lines: Batoko suits start at £60, reflecting factors like recycled content and local manufacturing.

Editor and User Recommendations

Insights from editorial reviews and customer feedback include:

All-round swimsuit: Boden Santorini is noted for its quality, support, and colour-block design.
Supportive bikini: Ann Summers Riviera underwired bikini receives mention for support and colour variation.
Supportive tankini: Curvy Kate tankinis, with underwires and adjustable features, are highlighted for larger busts.
Budget-friendly option: TU Black Swimsuit with Tummy Control at £16 is recognized for affordability and comfort.
Eco-conscious choice: Batoko and Nobody’s Child are recognized for distinctive prints and the use of recycled materials.

Important Factors When Selecting Swimwear

When choosing swimwear, consider:

Comfort and confidence: Select styles and fits that feel comfortable and provide desired levels of support.
Intended activity: For training or regular swimming, focus on chlorine-resistant, supportive items. For leisure, you might prefer fashion-forward pieces.
Care requirements: Many modern swimsuits are machine washable, but those with embellishments or specialty fabrics may need hand washing.

In 2025, the UK swimwear market offers an expanded selection with a focus on inclusive sizing, sustainable materials, and a range of styles. Shoppers can find options designed to meet diverse preferences, with many brands emphasizing practical features and a variety of price points.

Sources

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